The 3 simple rules of investing: why everything you've heard about investing is wrong--and what to do instead

Introduction: The simplify Wall Street portfolio

The 3 simple rules of investing. Simplify your options ; Look only forward ; Tune out noise

Investing's 7 deadly temptations. Beat the market ; Trust it all to our expertise ; Precisely calibrate your portfolio ; Sleep well at night with your risk under control ; Use the strategies that always work ; Do what wealthy and sophisticated investors do ; Use modern scientific financial theory

Epilogue: The invisible squeeze.